The Tourism Authority of Thailand (TAT) and Alitrip, a renowned Chinese Online Travel Agent have signed a Memorandum of Understanding (MoU) to boost their online cooperation in promoting Thailand at the China International Travel Mart (CITM) in Shanghai, People’s Republic of China.The MoU, signed by Yuthasak Supasorn, the TAT Governor, and Li Shao Hua, Chief Executive Officer of Alitrip, is designed to raise the quality of Chinese tourism to Thailand and enable the TAT to promote FIT Market focusing on luxury travel, health & wellness, sports, etc. Both sides will cooperate to specifically target these groups of travellers, and undertake joint marketing campaigns to promote the packages.Supasorn, TAT Governor commented, “China is the biggest source of tourists to Thailand and this MOU marks a new milestone in the relationship between our nations. We will be able to jointly work on marketing and publicity and promote the best ways Chinese visitors can enjoy Thailand via one of the best-known web platforms in China PRC.”Alitrip is an online travel business and marketing platform under the Alibaba group. The online platform currently has over 10,000 sellers who provide airline tickets, hotel and holiday packages, hotel booking services, tour guides and visa application services. The site also has an online payment process and customer protection scheme.