“Hello Boobs” in 3D for breast cancer charity with Blippar

first_img Blippar.com’s ‘Hello Boobs’ campaign for breast cancer charity CoppaFeel! consisted of a digital outdoor campaign in augmented reality.By using the free blippar app and pointing their mobile phone or iPad at the poster, viewers could see the breasts in 3D. The humorous element – you get to name them the breasts – is part of CoppaFeel’s message and tone, but you probably guessed that from their name.Users are then able to share the picture via Facebook and Twitter and also find out more about ‘how to check your boobs’ and sign-up to the CoppaFeel! text reminder service.So, not a direct fundraising ask, but a way to generate attention and sign-ups. Howard Lake | 25 January 2012 | News  161 total views,  1 views today About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 “Hello Boobs” in 3D for breast cancer charity with Blippar Advertisement  162 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Tagged with: Humourlast_img

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