New TOMAS research is underway: Thomas Summer and Nautics

first_imgIn 2017, the Institute for Tourism again conducted surveys of attitudes and consumption of tourists in Croatia, the TOMAS Summer survey was conducted for the tenth time (last survey was conducted in 2014), and the TOMAS Nautika Jahting survey for the fifth time (last survey was conducted in 2012) . TOMAS research is extremely important for understanding the current state of the entire tourist product, profile and behavior of tourists as well as the most important tourist consumption.The TOMAS Summer 2017 survey is conducted from June to October, in all coastal counties, in more than 70 places on the coast and islands, in hotels, camps and private accommodation, on a sample of about 5.000 respondents, domestic and foreign guests. The research collects information on the socio-demography of our guests, the characteristics of their stay and travel in Croatia, and consumption and satisfaction with the 34 elements of the offer.“We believe that, as before, this research will enable us to obtain a rich informative picture of our guests so that all those who create and promote tourism products, as well as tourism policy makers, can make decisions about the need for innovation or change. tourism market preferences. We thank the Ministry of Tourism of the Republic of Croatia, the Croatian National Tourist Board and all tourist boards that finance this research. We also thank the employees of all hotels, camps, marinas, port authorities and the owners of private accommodation in which this year’s TOMAS research will be conducted for their help and cooperation. ” stand out from the Institute of Tourism. On the other hand, from July to October, the TOMAS Nautika Yachting 2017 survey is conducted – Attitudes and consumption of boaters in Croatia, in 28 marinas and eight ports open to public traffic along the coast and on the islands, sailors-yachtsmen on their own vessels and those on charter are surveyed. Previous research was conducted in 2001, 2004, 2007 and 2012 and thus seeks to maintain the continuity of this research which collects data on nautical tourism that are not available from other sources – sociodemographic profile of sailors, characteristics of their travel / navigation, costs for travel / sailing time and attitudes about the nautical and overall tourist offer of Croatia.Data will be collected during July, August, September and October, and the results of the survey will be presented to the public in December this year. You can find the results of the latest TOMAS nautical survey from 2012 herelast_img

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